ABOUT ME

Born and raised in beautiful Buffalo, NY, I got my bachelor’s degree in tourism management. I studied abroad during my senior year in Germany and traveled extensively through Europe. I started my professional career in tourism working as a travel agent for both leisure and corporate clients.

Working in tourism requires strong communication and relationship-building skills. Although I still have a passion and love for the travel industry, I discovered that what I really enjoyed the most was the storytelling and communication aspect, shaping messages to my clients that inspired, informed, and influenced decisions.

Buffalo, New York

My passion for storytelling and just a lifelong love of words led me to pursue a Master’s degree in Public Relations. After graduating, I worked for several PR agencies and then in-house communications roles.

Freelancing allows me to focus on what I do best - helping brands craft strong messaging, brand strategy, and content, and build meaningful connections with their audience. I have extensive experience in the industries of tourism, hospitality, technology, and SaaS.

I enjoy and thrive in collaborating with businesses of all sizes, from startups to established brands, and am proud to provide customized PR and communications support to fit the needs of any organization.

Mission & Values

Mission
I help brands communicate effectively and provide clear and honest PR and communications support. My goal is to ensure my clients have media strategies that work, and content that geniunely connect connects with their audience. I aim to craft narratives for my clients that foster authentic connection and meaningful engagement from their targeted audience.

Values

• Honesty - I give straightforward, no-nonsense feedback on content.

• Clarity - clear, concise communication is the key to building trust and engagement

• Authenticity - Your brand’s voice should be real, not manufactured. Your audience is smart; they know if a brand is speaking truthfully and with emotion.

• Impact - Every PR and communication strategy should have a purpose, goal, and measurable result.

My Life & Love of Travel